PowerForce Sales Training, Inc., is a firm that teaches sales professionals how to reach, engage and sell high-level executives at the VP and CEO levels.
To generate leads, they have developed a whitepaper titled: 3 Strategies for Getting Sales Appointments With VPs. To promote the piece, they purchased limited ad space (110 words) in Selling Power magazine’s e-newsletter, which goes out to more than 14,200 Sales Managers, Sales Directors, and VP Sales. Their goal is to get at least 1,500 leads from this advertisement.
Download PowerForce Sales Training e-zine ad.