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Les Worley: Hi-Tech Content and Copy
Les Worley: Hi-Tech Content and Copy
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  • /Articles
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  • Byline: Evangelizing API Virtualization (SmartBear Software)

    This byline explores the resistance many development managers face when introducing an API Virtualization program. It then provides guidance for garnering acceptance of the program — and showing value by streamlining both development and testing of web service APIs. It was first published April 29, 2015.

  • Brochures: Managed IT Services

    This brochure set includes copy for a line of Managed IT Services. It includes brochures and sales sheets for an number of offerings, as well as extensive copy on the client’s website.

  • Blogging and Ghostwriting

    Here is a small sampling of articles and blog entries I’ve ghostwritten for my clients. There are many more, on a wide range of technology topics.

  • Whitepaper: Justifying the PMO

    This thought-leadership whitepaper explores the jeopardy of the PMO in today’s cost-cutting world. It provides guidelines to the CIO and IT management for saving the PMO by refocusing its role on aligning IT with the priorities of the business.

  • Lead-gen email: Chill-o-Matic LBR Series launch

    To launch a new line of commercial coolers at an upcoming trade show, Chill-o-Matic launched an email campaign offering an admission ticket at a 50% discount.

  • e-zine ad: PowerForce Sales Training

    To promote its new whitepaper, Powerforce purchased limited ad space (110 words) in Selling Power magazine’s e-newsletter. This goes out to more than 14,200 Sales Managers, Sales Directors, and VP Sales.

  • Article: If productivity is down, the culprit is likely your Inbox.

    Business communications are flowing faster than ever … so why is productivity down? The culprit is likely your Inbox.

  • Landing page: Mindwalk Business Coaching

    This landing page convinces graphic design companies to register for a free webinar titled “How to Create Proposals That Win The Work.”

  • Case study: Liferay, Inc. (featuring COM America, Inc.)

    This case study documents a 92% reduction in annual support costs and improved customer traffic after implementing Liferay Portal.

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